SEO & Digital Strategy
Get found by customers searching for your services. Local SEO, content strategy, and performance optimisation for businesses in Cambridgeshire and beyond.
Get found by customers who are searching for what you do
Having a great website means nothing if nobody can find it. SEO is how your website gets in front of people who are actively searching for your services.
I focus on practical, results-driven SEO — particularly local SEO for businesses serving specific areas. No jargon, no mystery, no black-hat tricks. Just solid technical foundations, quality content, and consistent effort.
What I offer
Technical SEO
- Site speed optimisation (Core Web Vitals)
- Proper HTML structure and semantic markup
- Schema markup (JSON-LD) for rich search results
- Sitemap and robots.txt configuration
- Mobile-first optimisation
- HTTPS and security headers
Local SEO
- Google Business Profile setup and optimisation
- Local directory listings with consistent NAP (Name, Address, Phone)
- Location-specific landing pages
- Review strategy and management
- Local schema markup
Content Strategy
- Keyword research focused on your industry and location
- Blog content planning and creation
- Service page optimisation
- Internal linking strategy
Analytics & Reporting
- Google Search Console setup and monitoring
- Performance tracking and regular reports
- Conversion tracking
- Actionable recommendations based on data
Frequently asked questions
How long does SEO take to work? +
SEO is a long-term strategy. You'll typically start seeing improvements in 3-6 months, with significant results after 6-12 months. Local SEO tends to show results faster than national competition.
Do I need SEO if I get most of my business through referrals? +
Referrals are great, but people often still Google you before making contact. A strong online presence validates your business and captures new customers who don't know you yet.
What's the difference between local and national SEO? +
Local SEO targets customers searching in your area — 'web developer wisbech', 'plumber near me'. National SEO targets broader terms. For most small businesses, local SEO delivers the best return on investment.
Can you guarantee first page rankings? +
No honest SEO provider can guarantee specific rankings — Google's algorithm considers hundreds of factors. What I can guarantee is that your site will be technically excellent, properly optimised, and positioned to rank well.