Solarlux by Reveal

The challenge

Solarlux by Reveal is a partnership between Solarlux, a German manufacturer of premium architectural glazing systems, and Reveal Yorkshire, their authorised partner with showrooms in Leeds (Pudsey), Harrogate, and York. Together they bring German-engineered glass extensions, bi-fold doors, sliding doors, and glass rooms to the Yorkshire market.

The digital challenge was significant:

Premium products demand premium presentation. Solarlux systems are high-value, architecturally significant installations — glass extensions that transform homes, bi-fold doors that open entire walls, sliding systems with floor-to-ceiling glass. The website needed to convey the quality and engineering precision that justifies premium pricing.

The product range was complex. From the SDL Akzent Plus and SDL Avantgarde glass extensions to the Cero sliding door series, aluminium and composite bi-fold doors, alu-clad timber systems, glass rooms, canopies, and passive house standard products — the catalogue needed clear organisation without overwhelming visitors.

Local visibility was essential. With three showroom locations across Yorkshire, the site needed to drive footfall from homeowners and architects searching for glazing solutions in Leeds, Harrogate, York, and the surrounding areas.

The approach

I chose SvelteKit with TailwindCSS deployed to Vercel, with Prismic CMS for content management — a stack perfectly suited to a product catalogue site that needs to be fast, visually rich, and SEO-friendly. Prismic gives the team full control over product pages, imagery, and showroom information without developer involvement.

The approach centred on three principles:

1. Visual-first product discovery — Architectural glazing is a visual product. Large, high-quality imagery leads the experience, with technical specifications supporting rather than dominating
2. Clear product taxonomy — Organising the extensive catalogue into intuitive categories that match how customers actually think about their projects
3. Local SEO architecture — Page structures and content targeting homeowners and architects searching for glazing solutions in Yorkshire

The solution

Product catalogue architecture

The product catalogue is organised by solution type rather than technical model numbers, reflecting how customers think about their projects. Someone extending their kitchen doesn’t search for “SDL Akzent Plus” — they search for “glass extension.” The site bridges that gap, leading with the solution and revealing the specific product as visitors explore deeper.

Premium product pages

Each product range receives a dedicated, visually rich presentation:

• Hero imagery — Large-format photographs showing the product installed in real homes and architectural settings
• Technical specifications — Dimensions, thermal performance (U-values), material options, and configuration possibilities
• German engineering story — Content that positions Solarlux’s manufacturing quality as a key differentiator, explaining why these systems command premium pricing
• Configuration options — Visual guides to frame colours, glass types, opening mechanisms, and sizes

Glass extensions and wintergardens

The glass extension range is the centrepiece of the catalogue. Products like the SDL Akzent Plus and SDL Avantgarde represent significant architectural investments, and the pages treat them accordingly — with full-width imagery, detailed specification breakdowns, and lifestyle photography that helps visitors visualise the transformation.

Bi-fold and sliding door systems

The door ranges span multiple materials and price points:

• Aluminium bi-fold doors — Slim profiles, contemporary aesthetics, excellent thermal performance
• Composite bi-fold doors — Combining aluminium exterior durability with warm timber interior finish
• Cero sliding doors — Solarlux’s flagship minimal-frame sliding system with panels up to 3 metres wide
• Alu-clad timber doors — Premium natural timber interior with weather-resistant aluminium cladding

Each range includes comparison content helping visitors understand the trade-offs between materials, enabling informed decisions before they visit a showroom.

Local showroom strategy

With three Yorkshire locations, the site serves as both a product catalogue and a showroom driver. Each location has dedicated content optimised for local search:

• Pudsey, Leeds — Serving the wider Leeds and West Yorkshire market
• Harrogate — Targeting the affluent North Yorkshire market
• York — Covering East Yorkshire and surrounding areas

Project gallery

The results

The site positions Solarlux by Reveal as the premium architectural glazing destination in Yorkshire:

• Visual product presentation — High-quality imagery and detailed specifications that match the premium positioning of Solarlux’s German-engineered systems
• Intuitive product discovery — Complex catalogue of glass extensions, bi-fold doors, sliding systems, and glass rooms organised by solution type for natural customer navigation
• Local search visibility — SEO-optimised content targeting homeowners and architects in Leeds, Harrogate, York, and surrounding areas
• Showroom conversion — Dedicated location pages driving visits to the three Yorkshire showrooms where customers can experience products in person
• Fast, reliable performance — SvelteKit’s efficient rendering and Vercel’s edge network delivering sub-second page loads even for image-heavy product pages